The Story Of is a boutique floral studio located in the Curtis Park neighborhood of Denver, Colorado specializing in thoughtful, high concept floral design for weddings, events, installations, and the ephemeral moments in between.

We value love, honesty, compassion and out-of-the-box creative expression above all else. Read more about our philosophy here.

Meet Whitney

The Story Of grew out of a need for Whitney, both personally and professionally, to carve a unique niche in the flower industry; which can feel surprisingly cold, wasteful and impersonal if you don’t have the right guidance.

Whitney felt a calling to provide people with access to something so essential to the human experience - beauty through nature. We all have a lens through which we see the world. Hers is through the poetry of our natural surroundings; through petals, leaves, stems, roots and seasons; through the parts just as much as the whole.

Whitney is inspired by our human interaction with space and time, and how events can perfectly capture a fleeting moment. She pulls from architecture, interiors, textiles, and fine art to contextualize her concepts and designs.